Ignite Sweden has partnered with #MEGADEALS to offer startups and scaleups a workshop where you can learn everything you need to create your go-to-market model in finite markets.
The marketing and sales around large B2B deals are almost always highly reliant on a handful of individuals who can orchestrate them well. This workshop will provide you with all the elements you need to take your business offering to the top of c-level and stakeholders’ decision-making agendas.
In this full-day workshop you will learn:
- How to select the ideal industries, countries, and organizations to prioritize in the short, medium, and long term
- Strategies for selecting the right stakeholders to go for
- Tailoring your positioning and messaging for companies introducing new categories (the W-model)
- Developing a go-to-market model for companies selling new categories in finite markets, covering marketing, social selling, sales, KPIs, organization, and adjustments based on market phase
This workshop has been created by Christopher Engman, a serial entrepreneur, investor, author, and the CEO of #MEGADEALS.
The workshop will take place on June 12 in Malmö. 20 startup participants will have the chance to join.
Unfortunately, we cannot admit startups that are currently participating in an incubator program. Your participation is funded by Vinnova. Click here to read more about this funding.
Meet the coach, Christopher Engman
Christopher is a serial entrepreneur, investor, and two-time author. He owns or co-owns no fewer than 21 companies in SaaS and cleantech, including Retain24, Taxisystem (now KKR), Vendemore (now D&B), Megadeals, Minestorage, Forestcarb, and Qurator. He is also the founder of the world’s first account-based marketing company. In 2020, he co-authored the book ‘Megadeals’ with Johan Aberg.
Read more about #MEGADEALS here
Ignite Sweden has partnered with #MEGADEALS to offer startups and scaleups a workshop where you can learn everything you need to create your go-to-market model in finite markets.
The marketing and sales around large B2B deals are almost always highly reliant on a handful of individuals who can orchestrate them well. This workshop will provide you with all the elements you need to take your business offering to the top of c-level and stakeholders’ decision-making agendas.
In this full-day workshop you will learn:
- How to select the ideal industries, countries, and organizations to prioritize in the short, medium, and long term
- Strategies for selecting the right stakeholders to go for
- Tailoring your positioning and messaging for companies introducing new categories (the W-model)
- Developing a go-to-market model for companies selling new categories in finite markets, covering marketing, social selling, sales, KPIs, organization, and adjustments based on market phase
This workshop has been created by Christopher Engman, a serial entrepreneur, investor, author, and the CEO of #MEGADEALS.
The workshop will take place on April 11 in Gothenburg. 20 startup participants will have the chance to join.
Unfortunately, we cannot admit startups that are currently participating in an incubator program. Your participation is funded by Vinnova. Click here to read more about this funding.
Meet the coach, Christopher Engman
Christopher is a serial entrepreneur, investor, and two-time author. He owns or co-owns no fewer than 21 companies in SaaS and cleantech, including Retain24, Taxisystem (now KKR), Vendemore (now D&B), Megadeals, Minestorage, Forestcarb, and Qurator. He is also the founder of the world’s first account-based marketing company. In 2020, he co-authored the book ‘Megadeals’ with Johan Aberg.
Read more about #MEGADEALS here
Improve your startup branding & sales process with content marketing!
Many startups spend little or no time focusing on their marketing when good content really can give a head start on market positioning and converting customers in the Ignite process. We are therefore testing out a new concept with a marketing content training workshop and a 1:1 coaching session.
The workshop will provide you with tools and coaching support on how to improve branding and your sales process with content marketing.
During the three-hour workshop you will learn:
- Why marketing content matters for business success
- How to improve your online presence (profile, website, social) to get more matches and hot leads
- Tips and coaching support for your meeting material with special focus on a Ignite’s matchmaking (i.e. how to think when building 1-3 slides to support your pitch)
- The type of content that is most efficient to leave-behind after your follow-up meeting
The training workshop is interactive and will be held online on the digital platform Zoom. There are only 5 seats available on a first come, first served basis.
Please note: A one-hour coaching follow-up session on optional tasks from the course is included in the course.
Your participation is funded by Vinnova.
Improve your startup branding & sales process with content marketing!
Many startups spend little or no time focusing on their marketing when good content really can give a head start on market positioning and converting customers in the Ignite process. We are therefore testing out a new concept with a marketing content training workshop and a 1:1 coaching session.
The workshop will provide you with tools and coaching support on how to improve branding and your sales process with content marketing.
During the three-hour workshop you will learn:
- Why marketing content matters for business success
- How to improve your online presence (profile, website, social) to get more matches and hot leads
- Tips and coaching support for your meeting material with special focus on a Ignite’s matchmaking (i.e. how to think when building 1-3 slides to support your pitch)
- The type of content that is most efficient to leave-behind after your follow-up meeting
The training workshop is interactive and will be held online on the digital platform Zoom. There are only 5 seats available on a first come, first served basis.
Please note: A one-hour coaching follow-up session on optional tasks from the course is included in the course.
Your participation is funded by Vinnova.
Join us for this comprehensive full-day workshop tailored to B2B sales with a dedicated focus on guiding startups through the journey from initial matchmaking meetings with corporate or public sector entities to designing successful deals. Our workshop aims to equip you with the essential tools to secure more successful collaboration deals.
In this full-day pilot sales workshop you will learn:
- The importance of formulating common and measurable goals
- How to map stakeholders and decision-makers
- How to carry out a professional needs assessment
- How to present your solution so that it matches customer’s challenges and business pains
- The success factors and the different criteria used by the public sector and private companies e.g. the decision-making processes and the procurement rules
- How to deal with opposition, negotiate the pilot price and close the deal
During the workshop, you will also have the chance to share experiences with other startups.
This workshop has been created together with our Head of Sales Training Christian Malmsten, one of Sweden’s most experienced B2B startup sales coaches. He will also facilitate the workshop.
How does it work?
- Register to participate in the workshop
- We will arrange a 45-minute interview with you prior to the workshop. The interviews will be conducted over the phone on either May 28 or 29. Please specify your preferred time for the interview during registration.
- The full-day workshop will be held online on Thursday, May 30, from 9:00 to 16:00.
- The workshop will be followed up by individual coaching with an expert business coach
Who can participate?
Startups that have signed up for Ignite Sweden are welcome to participate in this workshop. Please note that startups that have previously had meetings with potential customers at an Ignite matchmaking event will be given priority to join, as we have limited capacity with only 8 spots available for this full-day workshop.
Your participation is funded by Vinnova. Unfortunately, we cannot admit startups that are currently participating in an incubator program.
Join us for this comprehensive full-day workshop tailored to B2B sales with a dedicated focus on guiding startups through the journey from initial matchmaking meetings with corporate or public sector entities to designing successful deals. Our workshop aims to equip you with the essential tools to secure more successful collaboration deals.
In this full-day pilot sales workshop you will learn:
- The importance of formulating common and measurable goals
- How to map stakeholders and decision-makers
- How to carry out a professional needs assessment
- How to present your solution so that it matches customer’s challenges and business pains
- The success factors and the different criteria used by the public sector and private companies e.g. the decision-making processes and the procurement rules
- How to deal with opposition, negotiate the pilot price and close the deal
During the workshop, you will also have the chance to share experiences with other startups.
This workshop has been created together with our Head of Sales Training Christian Malmsten, one of Sweden’s most experienced B2B startup sales coaches. He will also facilitate the workshop.
How does it work?
- Register to participate in the workshop
- We will arrange a 45-minute interview with you prior to the workshop. The interviews will be conducted over the phone on either March 5 or 6. Please specify your preferred time for the interview during registration.
- The full-day workshop will be held online on Thursday, March 7, from 9:00 to 16:00.
- The workshop will be followed up by individual coaching with an expert business coach
Who can participate?
Startups that have signed up for Ignite Sweden are welcome to participate in this workshop. Please note that startups that have previously had meetings with potential customers at an Ignite matchmaking event will be given priority to join, as we have limited capacity with only 8 spots available for this full-day workshop.
Your participation is funded by Vinnova. Unfortunately, we cannot admit startups that are currently participating in an incubator program.
Join us in this Masterclass especially designed by Ignite Sweden for startups that focuses on the journey from the initial matchmaking meeting to successful pilot project. The Masterclass aims to help you increase the rate of your POC with corporate and public sector customers and the speed at which you close these deals.
In this 2-hour Masterclass you will learn:
- The importance of formulating common and measurable goals
- How to map stakeholders and decision-makers
- How to carry out a professional needs assessment
- How to present your solution so that it matches customer’s challenges and business pains
- The success factors and the different criteria used by the public sector and private companies e.g. the decision-making processes and the procurement rules
- How to deal with opposition, negotiate the pilot price and close the deal
This Masterclass is part of the Ignite Matchmaking Program and has been created together with our Head of Sales Training Christian Malmsten, one of Sweden’s most experienced B2B startup sales coaches. He will also facilitate the program.
Who can participate?
Startups that have signed up for Ignite Sweden are welcome to participate in this Masterclass. Please note that startups who had meetings in the past calendar year through Ignite will be given priority to join, as there are limited spaces available.
Your participation is funded by Vinnova.
Join us in this Masterclass especially designed by Ignite Sweden for startups that focuses on the journey from the initial matchmaking meeting to successful pilot project. The Masterclass aims to help you increase the rate of your POC with corporate and public sector customers and the speed at which you close these deals.
In this 2-hour Masterclass you will learn:
- The importance of formulating common and measurable goals
- How to map stakeholders and decision-makers
- How to carry out a professional needs assessment
- How to present your solution so that it matches customer’s challenges and business pains
- The success factors and the different criteria used by the public sector and private companies e.g. the decision-making processes and the procurement rules
- How to deal with opposition, negotiate the pilot price and close the deal
This Masterclass is part of the Ignite Matchmaking Program and has been created together with our Head of Sales Training Christian Malmsten, one of Sweden’s most experienced B2B startup sales coaches. He will also facilitate the program.
Who can participate?
Startups that have signed up for Ignite Sweden are welcome to participate in this Masterclass. Please note that startups who had meetings in the past calendar year through Ignite will be given priority to join, as there are limited spaces available.
Your participation is funded by Vinnova.
Join us in this Masterclass especially designed by Ignite Sweden for startups that focuses on the journey from the initial matchmaking meeting to successful pilot project. The Masterclass aims to help you increase the rate of your POC with corporate and public sector customers and the speed at which you close these deals.
In this 2-hour Masterclass you will learn:
- The importance of formulating common and measurable goals
- How to map stakeholders and decision-makers
- How to carry out a professional needs assessment
- How to present your solution so that it matches customer’s challenges and business pains
- The success factors and the different criteria used by the public sector and private companies e.g. the decision-making processes and the procurement rules
- How to deal with opposition, negotiate the pilot price and close the deal
This Masterclass is part of the Ignite Matchmaking Program and has been created together with our Head of Sales Training Christian Malmsten, one of Sweden’s most experienced B2B startup sales coaches. He will also facilitate the program.
Who can participate?
Startups that have signed up for Ignite Sweden are welcome to participate in this Masterclass. Please note that startups who had meetings in the past calendar year through Ignite will be given priority to join, as there are limited spaces available.
Your participation is funded by Vinnova.
Increase your chance to close the deal!
The key to successful sales lies in preparation. That’s why we have designed a full day sales training for Ignite startup members. This training will improve your meeting strategy to potentially secure more follow up meetings and future collaborations with the B2B customers you meet through Ignite.
This workshop is highly recommended by startups who have previously completed it, with many saying it helped them close more collaboration deals! Don’t miss this fantastic opportunity to learn from one of Sweden’s most experienced B2B startup sales trainers, Christian Malmsten.
Join this highly interactive day to discuss:
- Great ways to formulate and communicate your goals to the customer
- Tips to make sure your business idea stays customer focused
- Which questions to prepare before an Ignite meeting, to ensure that you identify your customers’ most important needs
- Guidance on how to structure the meeting to achieve the best possible results
- Ways to understand the level of interest of the potential customer
- Getting the customer to commit to the next step
The training is part of the Ignite Sales Excellence Program and will be held online on the digital platform Zoom. There are only 8 seats available on a first come, first served basis.
Your participation is funded by Vinnova.