Partnering with large companies and public organizations you met through Ignite Sweden? Don’t let legal hurdles slow you down. Ignite Sweden and RosholmDell Advokatbyrå invite startups and scaleups to a focused 90-minute online workshop on May 21.
We will dissect critical aspects of essential agreements (NDAs, SaaS/DPA, Pilot/PoC, Licensing, etc.) focusing on what really matters for startups. You will also gain valuable insights into negotiation tactics and process management when dealing with established players.
Lastly, get your questions answered in a dedicated Q&A session – submit them in advance via the registration form!
After the workshop, you will have the chance to meet one-on-one with lawyers from RosholmDell Advokatbyrå for tailored legal advice. Just indicate your interest in the registration form, and we’ll send you more details.
Startups that have participated in Ignite Sweden’s matchmaking process (Customer Validation Sprint) are eligible for this workshop.
About the Host: RosholmDell Advokatbyrå
This workshop is presented by RosholmDell Advokatbyrå, a full-service law firm specializing in helping startups, scaleups, and their founders navigate the path to success.
Considered by many to be one of Sweden’s most startup-friendly law firms, we have been dedicated to supporting founders and growing businesses since 2015. Our team understands the distinct development phases startups go through and applies a practical, risk-based approach focused on helping you achieve your goals.
Visit their website here
Ignite Sweden has partnered with #MEGADEALS to offer startups and scaleups a workshop where you can learn everything you need to create your go-to-market model in finite markets.
The marketing and sales around large B2B deals are almost always highly reliant on a handful of individuals who can orchestrate them well. This workshop will provide you with all the elements you need to take your business offering to the top of c-level and stakeholders’ decision-making agendas.
In this full-day workshop you will learn:
- How to select the ideal industries, countries, and organizations to prioritize in the short, medium, and long term
- Strategies for selecting the right stakeholders to go for
- Tailoring your positioning and messaging for companies introducing new categories (the W-model)
- Developing a go-to-market model for companies selling new categories in finite markets, covering marketing, social selling, sales, KPIs, organization, and adjustments based on market phase
This workshop has been created by Christopher Engman, a serial entrepreneur, investor, author, and the CEO of #MEGADEALS.
The workshop will take place on May 16 in Stockholm. 20 startup participants will have the chance to join.
Startups that have participated in Ignite Sweden’s matchmaking process (Customer Validation Sprint) are eligible for this workshop. Please note that priority will be given to startups that have had meetings with potential customers through Ignite Sweden in the past calendar year. Startups in an excellence incubator program are not eligible to participate. Your participation is funded by Vinnova. Click here to read more about this funding.
Meet the coach, Christopher Engman
Christopher is a serial entrepreneur, investor, and two-time author. He owns or co-owns no fewer than 21 companies in SaaS and cleantech, including Retain24, Taxisystem (now KKR), Vendemore (now D&B), Megadeals, Minestorage, Forestcarb, and Qurator. He is also the founder of the world’s first account-based marketing company. In 2020, he co-authored the book ‘Megadeals’ with Johan Aberg.
Read more about #MEGADEALS here
Ignite Sweden has partnered with #MEGADEALS to offer startups and scaleups a workshop where you can learn everything you need to create your go-to-market model in finite markets.
The marketing and sales around large B2B deals are almost always highly reliant on a handful of individuals who can orchestrate them well. This workshop will provide you with all the elements you need to take your business offering to the top of c-level and stakeholders’ decision-making agendas.
In this full-day workshop you will learn:
- How to select the ideal industries, countries, and organizations to prioritize in the short, medium, and long term
- Strategies for selecting the right stakeholders to go for
- Tailoring your positioning and messaging for companies introducing new categories (the W-model)
- Developing a go-to-market model for companies selling new categories in finite markets, covering marketing, social selling, sales, KPIs, organization, and adjustments based on market phase
This workshop has been created by Christopher Engman, a serial entrepreneur, investor, author, and the CEO of #MEGADEALS.
The workshop will take place on March 7 in Malmö. 20 startup participants will have the chance to join.
Startups that have participated in Ignite Sweden’s matchmaking process (Customer Validation Sprint) are eligible for this workshop. Please note that priority will be given to startups that have had meetings with potential customers through Ignite Sweden in the past calendar year. Startups in an excellence incubator program are not eligible to participate. Your participation is funded by Vinnova. Click here to read more about this funding.
Meet the coach, Christopher Engman
Christopher is a serial entrepreneur, investor, and two-time author. He owns or co-owns no fewer than 21 companies in SaaS and cleantech, including Retain24, Taxisystem (now KKR), Vendemore (now D&B), Megadeals, Minestorage, Forestcarb, and Qurator. He is also the founder of the world’s first account-based marketing company. In 2020, he co-authored the book ‘Megadeals’ with Johan Aberg.
Read more about #MEGADEALS here
Increase your chance to close the deal!
The key to successful sales lies in preparation. That’s why we have designed a full day sales training for Ignite startup members. This training will improve your meeting strategy to potentially secure more follow up meetings and future collaborations with the B2B customers you meet through Ignite.
This workshop is highly recommended by startups who have previously completed it, with many saying it helped them close more collaboration deals! Don’t miss this fantastic opportunity to learn from one of Sweden’s most experienced B2B startup sales trainers, Christian Malmsten.
Join this highly interactive day to discuss:
- Great ways to formulate and communicate your goals to the customer
- Tips to make sure your business idea stays customer focused
- Which questions to prepare before an Ignite meeting, to ensure that you identify your customers’ most important needs
- Guidance on how to structure the meeting to achieve the best possible results
- Ways to understand the level of interest of the potential customer
- Getting the customer to commit to the next step
The training is part of the Ignite Collaboration Mastery and will be held online on the digital platform Zoom. There are only 8 seats available on a first come, first served basis.
Meet our Head of Sales Coaching, Christian Malmsten
The mastermind behind the development of the unique methodology for Ignite’s successful sales process will be your coach for this session! Christian’s wealth of experience has helped startups successfully sell their solutions to B2B customers, resulting in over 700 collaborations between startups and corporates since 2017!
Christian is an experienced coach and salesman who has worked in sales for 26 years. For over a decade, he has helped over 300 startups within areas such as IT, ICT, sustainability, and life science achieve their goals.
IMPORTANT INFORMATION REGARDING YOUR PARTICIPATION
This workshop is part of the Ignite Collaboration Mastery. Your participation is funded by Vinnova (referred to as “Verifieringsmedel” in Swedish) to support your efforts in finding potential customers to verify your innovation, covering the cost of the workshop.
The funding allocated for the workshop will be 7,000 SEK. Participants will be required to sign a consent form allowing Ignite Sweden to receive this funding. Our team will provide instructions on how to proceed.
Startups receiving Vinnova’s verifieringsmedel funding through an excellence incubator program are not eligible to participate. If you are a startup in an excellence incubator program, contact us at info@ignitesweden.org to check eligibility.
Please note that a 2000 SEK no-show fee will be charged directly to your company if you fail to inform us that you cannot attend within 48 hours prior to the workshop.
Click here to read more about this funding here
Increase your chance to close the deal!
The key to successful sales lies in preparation. That’s why we have designed a full day sales training for Ignite startup members. This training will improve your meeting strategy to potentially secure more follow up meetings and future collaborations with the B2B customers you meet through Ignite.
This workshop is highly recommended by startups who have previously completed it, with many saying it helped them close more collaboration deals! Don’t miss this fantastic opportunity to learn from one of Sweden’s most experienced B2B startup sales trainers, Christian Malmsten.
Join this highly interactive day to discuss:
- Great ways to formulate and communicate your goals to the customer
- Tips to make sure your business idea stays customer focused
- Which questions to prepare before an Ignite meeting, to ensure that you identify your customers’ most important needs
- Guidance on how to structure the meeting to achieve the best possible results
- Ways to understand the level of interest of the potential customer
- Getting the customer to commit to the next step
The training is part of the Ignite Collaboration Mastery and will be held online on the digital platform Zoom. There are only 8 seats available on a first come, first served basis.
Meet our Head of Sales Coaching, Christian Malmsten
The mastermind behind the development of the unique methodology for Ignite’s successful sales process will be your coach for this session! Christian’s wealth of experience has helped startups successfully sell their solutions to B2B customers, resulting in over 700 collaborations between startups and corporates since 2017!
Christian is an experienced coach and salesman who has worked in sales for 26 years. For over a decade, he has helped over 300 startups within areas such as IT, ICT, sustainability, and life science achieve their goals.
IMPORTANT INFORMATION REGARDING YOUR PARTICIPATION
This workshop is part of the Ignite Collaboration Mastery. Your participation is funded by Vinnova (referred to as “Verifieringsmedel” in Swedish) to support your efforts in finding potential customers to verify your innovation, covering the cost of the workshop.
The funding allocated for the workshop will be 7,000 SEK. Participants will be required to sign a consent form allowing Ignite Sweden to receive this funding. Our team will provide instructions on how to proceed.
Startups receiving Vinnova’s verifieringsmedel funding through an excellence incubator program are not eligible to participate. If you are a startup in an excellence incubator program, contact us at info@ignitesweden.org to check eligibility.
Please note that a 2000 SEK no-show fee will be charged directly to your company if you fail to inform us that you cannot attend within 48 hours prior to the workshop.
Click here to read more about this funding here
Improve your startup branding & sales process with content marketing!
Many startups spend little or no time focusing on their marketing when good content really can give a head start on market positioning and converting customers in the Ignite process. We are therefore testing out a new concept with a marketing content training workshop and a 1:1 coaching session.
The workshop will provide you with tools and coaching support on how to improve branding and your sales process with content marketing.
During the three-hour workshop you will learn:
- Why marketing content matters for business success
- How to improve your online presence (profile, website, social) to get more matches and hot leads
- Tips and coaching support for your meeting material with special focus on a Ignite’s matchmaking (i.e. how to think when building 1-3 slides to support your pitch)
- The type of content that is most efficient to leave-behind after your follow-up meeting
The training workshop is interactive and will be held online on the digital platform Zoom. There are only 5 seats available on a first come, first served basis.
Please note: A one-hour coaching follow-up session on optional tasks from the course is included in the course.
Your participation is funded by Vinnova.
Join us for this comprehensive full-day workshop tailored to B2B sales with a dedicated focus on guiding startups through the journey from initial matchmaking meetings with corporate or public sector entities to designing successful deals. Our workshop aims to equip you with the essential tools to secure more successful collaboration deals.
In this full-day pilot sales workshop you will learn:
- The importance of formulating common and measurable goals
- How to map stakeholders and decision-makers
- How to carry out a professional needs assessment
- How to present your solution so that it matches customer’s challenges and business pains
- The success factors and the different criteria used by the public sector and private companies e.g. the decision-making processes and the procurement rules
- How to deal with opposition, negotiate the pilot price and close the deal
During the workshop, you will also have the chance to share experiences with other startups.
Who can participate?
Startups that have participated in Ignite Sweden’s matchmaking process (Customer Validation Sprint) are eligible for this workshop. Please note that priority will be given to startups that have had meetings with potential customers through Ignite Sweden in the past calendar year, as we have limited capacity with only 8 spots available for this full-day workshop. Startups in an excellence incubator program are not eligible to participate. Your participation is funded by Vinnova. More information below.
Meet our Head of Sales Coaching, Christian Malmsten
The mastermind behind the development of the unique methodology for Ignite’s successful sales process will be your coach for this session! Christian’s wealth of experience has helped startups successfully sell their solutions to B2B customers, resulting in over 700 collaborations between startups and corporates since 2017!
Christian is an experienced coach and salesman who has worked in sales for 26 years. For over a decade, he has helped over 300 startups within areas such as IT, ICT, sustainability, and life science achieve their goals.
IMPORTANT INFORMATION REGARDING YOUR PARTICIPATION
This workshop is part of the Ignite Collaboration Mastery. Your participation is funded by Vinnova (referred to as “Verifieringsmedel” in Swedish) to support your efforts in finding potential customers to verify your innovation, covering the cost of the workshop.
The funding allocated for the workshop will be 7,000 SEK. Participants will be required to sign a consent form allowing Ignite Sweden to receive this funding. Our team will provide instructions on how to proceed.
Click here to read more about this funding here
Startups receiving Vinnova’s verifieringsmedel funding through an excellence incubator program are not eligible to participate. If you are a startup in an excellence incubator program, contact us at info@ignitesweden.org to check eligibility.
Please note that a 2000 SEK no-show fee will be charged directly to your company if you fail to inform us that you cannot attend within 48 hours prior to the workshop.
Join us for this comprehensive full-day workshop tailored to B2B sales with a dedicated focus on guiding startups through the journey from initial matchmaking meetings with corporate or public sector entities to designing successful deals. Our workshop aims to equip you with the essential tools to secure more successful collaboration deals.
In this full-day pilot sales workshop you will learn:
- The importance of formulating common and measurable goals
- How to map stakeholders and decision-makers
- How to carry out a professional needs assessment
- How to present your solution so that it matches customer’s challenges and business pains
- The success factors and the different criteria used by the public sector and private companies e.g. the decision-making processes and the procurement rules
- How to deal with opposition, negotiate the pilot price and close the deal
During the workshop, you will also have the chance to share experiences with other startups.
Who can participate?
Startups that have participated in Ignite Sweden’s matchmaking process (Customer Validation Sprint) are eligible for this workshop. Please note that priority will be given to startups that have had meetings with potential customers through Ignite Sweden in the past calendar year, as we have limited capacity with only 8 spots available for this full-day workshop. Startups in an excellence incubator program are not eligible to participate. Your participation is funded by Vinnova. More information below.
Meet our Head of Sales Coaching, Christian Malmsten
The mastermind behind the development of the unique methodology for Ignite’s successful sales process will be your coach for this session! Christian’s wealth of experience has helped startups successfully sell their solutions to B2B customers, resulting in over 700 collaborations between startups and corporates since 2017!
Christian is an experienced coach and salesman who has worked in sales for 26 years. For over a decade, he has helped over 300 startups within areas such as IT, ICT, sustainability, and life science achieve their goals.
IMPORTANT INFORMATION REGARDING YOUR PARTICIPATION
This workshop is part of the Ignite Collaboration Mastery. Your participation is funded by Vinnova (referred to as “Verifieringsmedel” in Swedish) to support your efforts in finding potential customers to verify your innovation, covering the cost of the workshop.
The funding allocated for the workshop will be 7,000 SEK. Participants will be required to sign a consent form allowing Ignite Sweden to receive this funding. Our team will provide instructions on how to proceed.
Click here to read more about this funding here
Startups receiving Vinnova’s verifieringsmedel funding through an excellence incubator program are not eligible to participate. If you are a startup in an excellence incubator program, contact us at info@ignitesweden.org to check eligibility.
Please note that a 2000 SEK no-show fee will be charged directly to your company if you fail to inform us that you cannot attend within 48 hours prior to the workshop.
Ignite Sweden has partnered with #MEGADEALS to offer startups and scaleups a workshop where you can learn everything you need to create your go-to-market model in finite markets.
The marketing and sales around large B2B deals are almost always highly reliant on a handful of individuals who can orchestrate them well. This workshop will provide you with all the elements you need to take your business offering to the top of c-level and stakeholders’ decision-making agendas.
In this full-day workshop you will learn:
- How to select the ideal industries, countries, and organizations to prioritize in the short, medium, and long term
- Strategies for selecting the right stakeholders to go for
- Tailoring your positioning and messaging for companies introducing new categories (the W-model)
- Developing a go-to-market model for companies selling new categories in finite markets, covering marketing, social selling, sales, KPIs, organization, and adjustments based on market phase
This workshop has been created by Christopher Engman, a serial entrepreneur, investor, author, and the CEO of #MEGADEALS.
The workshop will take place on September 20 in Stockholm. 20 startup participants will have the chance to join.
Unfortunately, we cannot admit startups that are currently participating in an incubator program. Your participation is funded by Vinnova. Click here to read more about this funding.
Meet the coach, Christopher Engman
Christopher is a serial entrepreneur, investor, and two-time author. He owns or co-owns no fewer than 21 companies in SaaS and cleantech, including Retain24, Taxisystem (now KKR), Vendemore (now D&B), Megadeals, Minestorage, Forestcarb, and Qurator. He is also the founder of the world’s first account-based marketing company. In 2020, he co-authored the book ‘Megadeals’ with Johan Aberg.
Read more about #MEGADEALS here
Join us in this Masterclass especially designed by Ignite Sweden for startups that focuses on the journey from the initial matchmaking meeting to successful pilot project. The Masterclass aims to help you increase the rate of your POC with corporate and public sector customers and the speed at which you close these deals.
In this 2-hour Masterclass you will learn:
- The importance of formulating common and measurable goals
- How to map stakeholders and decision-makers
- How to carry out a professional needs assessment
- How to present your solution so that it matches customer’s challenges and business pains
- The success factors and the different criteria used by the public sector and private companies e.g. the decision-making processes and the procurement rules
- How to deal with opposition, negotiate the pilot price and close the deal
This Masterclass is part of the Ignite Matchmaking Program and has been created together with our Head of Sales Training Christian Malmsten, one of Sweden’s most experienced B2B startup sales coaches. He will also facilitate the program.
Who can participate?
Startups that have signed up for Ignite Sweden are welcome to participate in this Masterclass. Please note that startups who had meetings in the past calendar year through Ignite will be given priority to join, as there are limited spaces available. Your participation is funded by Vinnova. More information is found below.
Meet our Head of Sales Coaching, Christian Malmsten
The mastermind behind the development of the unique methodology for Ignite’s successful sales process will be your coach for this session! Christian’s wealth of experience has helped startups successfully sell their solutions to B2B customers, resulting in over 600 collaborations between startups and corporates since 2017!
Christian is an experienced coach and salesman who has worked in sales for 26 years. For over a decade, he has helped over 300 startups within areas such as IT, ICT, sustainability, and life science achieve their goals.
IMPORTANT INFORMATION REGARDING YOUR PARTICIPATION
This Masterclass is part of the Ignite Matchmaking Program, which also includes the meetings we facilitate during our matchmaking events and the sales boost that we hold prior to them. For your participation in this program we receive funding from Vinnova (referred to as “verifieringsmedel” in Swedish) for assisting you in finding potential customers to verify your innovation covers the cost of this course. If you haven’t had any meetings with potential customers through Ignite in the last calendar year, you can still participate in this workshop , but note that startups who had meetings will be given priority to join, as there are limited spaces available.
Please note that a 2000 SEK no-show fee will be charged directly to your company if you fail to inform us that you cannot attend within 48 hours prior to the session.