Doing Business in South Korea

Date: October 26, 2022
Location: Online
Doing Business in South Korea banner - blue background, image of Seoul

Interested in expanding your business into Asia? This free webinar will give you an effective introduction to typical business practices within their local context.

Find out more about the market, culture, specific dos and don’ts in the country and other practical information that will help you expand your business into South Korea. 

During the session, Vinnova will also share information on how to apply to Eurostars, an internationalization program for research-intensive SMEs.

This session is primarily aimed at startups who will participate in the European Startup Matchday but is open to anyone interested in the South Korean markets. 

It is organized by Ignite Sweden, Vinnova, Business Sweden, Embassy of Sweden in Seoul and Korea Startup Center Stockholm as part of Vinnova’s Sweden-South Korea Innovation Initiative.

Date: October 26

Time: 08:00-09:00 CEST

Location: Online on Zoom

Register for this event here


  • Introduction to Ignite Sweden, Vinnova and Business Sweden – 10 minutes
  • Innovation in South Korea – 10 minutes
    Anders Hektor, Innovation and Research Council, Embassy of Sweden in Seoul
  • Information about Eureka’s program Eurostars – 10 minutes
    Kim Silvasti, Country Manager Korea, program manager and NPC for Eurostars, Vinnova
  • How to do business in Korea – 20 minutes
    Johan Chun, Country Manager Korea, Business Sweden
  • Final words and next steps – 10 minutes

How to join this event

Don’t forget to navigate to “Events” and apply to join this event once you have completed your company’s profile, otherwise we won’t get your application.

Please note that our matchmaking meetings are carefully curated based on a potential business opportunity. Unfortunately, we cannot guarantee that there will be any matches for your startup or how many meetings each startup will get.

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