Ignite Pilot Fast Track

Date: October 26, 2023
Location: Online on Zoom

Join us in this Masterclass especially designed by Ignite Sweden for startups that focuses on the journey from the initial matchmaking meeting to successful pilot project. The Masterclass aims to help you increase the rate of your POC with corporate and public sector customers and the speed at which you close these deals.

In this 2-hour Masterclass you will learn:

  • The importance of formulating common and measurable goals
  • How to map stakeholders and decision-makers
  • How to carry out a professional needs assessment
  • How to present your solution so that it matches customer’s challenges and business pains
  • The success factors and the different criteria used by the public sector and private companies e.g. the decision-making processes and the procurement rules
  • How to deal with opposition, negotiate the pilot price and close the deal

This Masterclass is part of the Ignite Matchmaking Program and has been created together with our Head of Sales Training Christian Malmsten, one of Sweden’s most experienced B2B startup sales coaches. He will also facilitate the program.

Who can participate?

Startups that have signed up for Ignite Sweden are welcome to participate in this Masterclass. Please note that startups who had meetings with potential customers at Sweden India Startup Matchday, Sweden Canada Startup Matchday, Ignite IndTech & Sweden–Switzerland Startup Matchday will be given priority to join, as there are limited spaces available.
Your participation is funded by Vinnova.

How to join this event

Don’t forget to navigate to “Events” and apply to join this event once you have completed your company’s profile, otherwise we won’t get your application.

Please note that our matchmaking meetings are carefully curated based on a potential business opportunity. Unfortunately, we cannot guarantee that there will be any matches for your startup or how many meetings each startup will get.

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