Ignite Pilot Sales Training Program 

Planning for Success: From Matchmaking Meeting to Pilot

Join us for this comprehensive full-day workshop tailored to B2B sales, with a dedicated focus on guiding startups through the journey from initial matchmaking meetings with corporate or public sector entities to successful pilot projects. Our workshop aims to equip you with the essential tools to secure more successful collaboration deals.

In this full-day pilot sales workshop you will learn:

• The importance of formulating common and measurable goals
• How to map stakeholders and decision-makers
• How to carry out a professional needs assessment
• How to present your solution so that it matches customer’s challenges and business pains
• The success factors and the different criteria used by the public sector and private companies e.g. the decision-making processes and the procurement rules
• How to deal with opposition, negotiate the pilot price and close the deal

During the workshop, you will also have the chance to share experiences with other startups.

This workshop has been created together with our Head of Sales Training Christian Malmsten, one of Sweden’s most experienced B2B startup sales coaches. He will also facilitate the workshop.

How does it work?

• Register to participate in the workshop
• We will arrange a 45-minute interview with you prior to the workshop. The interviews will be conducted over the phone on Monday, 6 November. Please specify your preferred time for the interview during registration.
• The full-day workshop will be held in-person in Gothenburg on Tuesday, 7 November, from 9 to 16:00.
• The workshop will be followed up by individual coaching with an expert business coach
  
  

Who can participate?

Startups that have signed up for Ignite Sweden are welcome to participate in this workshop. Please note that startups that have previously had meetings with potential customers at an Ignite matchmaking event will be given priority to join, as we have limited capacity with only 4 spots available for this full-day workshop.
Your participation is funded by Vinnova. Unfortunately, we cannot admit startups that are currently participating in an incubator program.