Ignite Sales Excellence

Date: September 4, 2024
Location: Online on Zoom

Increase your chance to close the deal!

The key to successful sales lies in preparation. That’s why we have designed a full day sales training for Ignite startup members. This training will improve your meeting strategy to potentially secure more follow up meetings and future collaborations with the B2B customers you meet through Ignite.

This workshop is highly recommended by startups who have previously completed it, with many saying it helped them close more collaboration deals! Don’t miss this fantastic opportunity to learn from one of Sweden’s most experienced B2B startup sales trainers, Christian Malmsten.

Join this highly interactive day to discuss:

  • Great ways to formulate and communicate your goals to the customer
  • Tips to make sure your business idea stays customer focused
  • Which questions to prepare before an Ignite meeting, to ensure that you identify your customers’ most important needs
  • Guidance on how to structure the meeting to achieve the best possible results
  • Ways to understand the level of interest of the potential customer
  • Getting the customer to commit to the next step

The training is part of the Ignite Sales Excellence Program and will be held online on the digital platform Zoom. There are only 8 seats available on a first come, first served basis.

Meet our Head of Sales Coaching, Christian Malmsten

The mastermind behind the development of the unique methodology for Ignite’s successful sales process will be your coach for this session! Christian’s wealth of experience has helped startups successfully sell their solutions to B2B customers, resulting in over 600 collaborations between startups and corporates since 2017!

Christian is an experienced coach and salesman who has worked in sales for 26 years. For over a decade, he has helped over 300 startups within areas such as IT, ICT, sustainability, and life science achieve their goals.


Your participation in this workshop is made possible by the funding we receive from Vinnova (referred to as “verifieringsmedel” in Swedish) to support the commercialization of your innovation.
Upon completing this workshop, you will be required to sign a form consenting to Ignite Sweden receiving funding from Vinnova. The funding will be 6250 SEK per participating company. Our team will contact you with instructions on how to proceed.
Click here to read more about this funding here

Due to this funding, we cannot accept startups currently participating in an incubator program with any of the incubators that are a part of Vinnova’s national incubator program Excellence.
Please note that a 2000 SEK no-show fee will be charged directly to your company if you fail to inform us that you cannot attend within 48 hours prior to the workshop.

How to join this event

Don’t forget to navigate to “Events” and apply to join this event once you have completed your company’s profile, otherwise we won’t get your application.

Please note that our matchmaking meetings are carefully curated based on a potential business opportunity. Unfortunately, we cannot guarantee that there will be any matches for your startup or how many meetings each startup will get.

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