Impact Startup of the Week: Bumbee Labs

This week’s impact startup is using data analytics to measure how people move through buildings, businesses and even entire cities.

Man with suit

Bumbee Labs measures visitor flows using data from smartphones connecting to wifi and analyses it to give companies and the public sector the information it needs to make more efficient and sustainable decisions.  Their statistics can help improve services, accessibility and make cities smarter. 

Getting this information in an ethical way is increasingly important as businesses and cities want more data to measure their impact on the public but this cannot come at the cost of individual privacy.

Uniquely for this kind of data collection, Bumbee Labs is fully GDPR compliant and has been approved by the Swedish Data Protection Authority (They are the only company in Europe to have this governmental level of approval). 

Keeping information anonymous was a worthwhile, if technically challenging process, says Staffan Liljestrand, Founder and Chief Science Officer. “We work a lot with city development which is all about building our future smart and sustainable cities. It’s key that our data is used in a good way.”

Bumbee Labs works directly with Sustainable Development Goal 11, sustainable cities. They have also worked with Uppsala municipality to improve their city library services, after meeting through Ignite in 2019.

Watch Staffan speak about their innovation at the 2019 Ignite Conference here:

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