L’Oréal discovered the best of Sweden together with Ignite Sweden and RISE

The two organizations joined forces to take the beauty giant on a four-day virtual tour to meet the key actors within the Swedish innovation ecosystem.

Last year, the L’Oréal’s Open Innovation team embarked on a virtual tour organized by Ignite Sweden and RISE Research Institutes of Sweden to discover the key actors within the Swedish innovation ecosystem. 

“The Sweden Innovation Week was the first e-learning expedition that we organized with Open Innovation, with the support of RISE and Ignite, to discover the Swedish innovation ecosystem. The purpose was to have an in-depth vision of its ecosystem, how it operates, how we can match with some of L’Oréal’s strategies, and who were the relevant actors that we should meet,” explains Céline Farcet, Head of Technology Scouting Europe at L’Oréal.

During four days, the team digitally met incubators, selected startups and leading research facilities to connect and explore joint opportunities.

“There are at least two benefits during this tour virtually online. The first one is the opportunity to meet many different locations in the same week, which has never been possible in real life. And secondly exposing these meetings to relevant parties at the customer. Seeing the number of participants from the L’Oréal side, it has been truly rewarding,” reflects Peter Alberius, Head of International Business Development at RISE Research Institutes of Sweden.

Céline Farcet (L’Oréal)

Matchmaking Sessions with 15 Swedish Startups

The team participated in three tailored matchmaking sessions where they met 15 Swedish startups with cutting edge technology within deeptech, cleantech and innovative materials.

“Beauty is moving fast in a tech direction, that is why we are really open to interacting with deeptech startups. We are eager to evaluate what startups can do for us,” says Ivan Rodriguez, Global Open Innovation Director at L’Oréal.

Ignite Sweden’s Program Manager Stina Lantz thinks that the virtual tour gave Swedish startups the unique opportunity to meet the beauty multinational corporation and was happily surprised by the commitment shown by its Open Innovation team.

“We know by experience that the more people engaged in the first meeting with the startups, the higher probabilities that the two companies start a collaboration after the meeting. For us that was also a huge part of the success of these sessions,” says Stina.

Ignite Sweden Program Manager Stina Lantz
Stina Lantz (Ignite)

Stina believes that the virtual tour has set a new standard. “This is definitely the new way of working. Even post pandemic, we will absolutely do this over and over again. I think it is a brilliant way for our startups to access this kind of large companies that can actually mean the future for them,” she concludes.

Learn how L’Oréal’s works with startups at the next Fridays with Ignite

On 22 October you will have the great chance to listen to Céline Farcet is Head of Technology Scouting in the Research Open Innovation Team at the world-leading cosmetics company L’oréal.

During the one-hour session, she will share with you insights from how the Research Open Innovation team works in order to meet and collaborate with deeptech startups.

Click here to register for this free session

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